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Coffee in Japan: The Sweet Strategy
Tea has always been an integral part of Japanese society. It is a cultural cornerstone that touches on art, spirituality, health, and social connection. This is most evident in the Japanese tea ceremony (茶道, sadō or chadō , meaning "the way of tea") – a highly ritualized and meditative practice that reflects core values such as harmony, respect, purity, and tranquillity. If you were to open a shop in Japan, you'd hardly sell a single cup of the dark-bean drink. So how did

Omar A.
Dec 10, 20252 min read
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